Why does my website need SEO?
The majority of web traffic is driven by the major commercial search engines – Google, Bing and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information or just about anything else.
Search engines are unique in that they provided targeted traffic – people looking for what you offer. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on incredible opportunities available to websites provided via search.
Search queries, the words that users type into the search box, carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization’s success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO, whether through time or finances, can have an exceptional rate of return compared to other types of marketing and promotion.
Why can’t the search engines figure out my site without SEO?
Search engines are smart, but they still need help. The major engines are always working towards improving their technology to crawl the web more deeply and return better results to users. However, there is a limit to how search engines can operate. Whereas the right SEO can net you thousands of visitors and attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal.
In addition to making content available to search engines, SEO also helps boost rankings so that content will be placed where searchers will more readily find it. The Internet is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the task of making your website easily and frequently indexed by the major search engines such as Google, Yahoo and Bing. As a part of a well-planned marketing campaign, SEO can help accomplish high web visibility by getting your website to appear in the top ten, top five or even #1 positions in the search results. Visitors search on various keyword phrases that will lead them to your website. By doing this, you make your website very easy to find when a potential customer searches for your type of business. It is well established that proper SEO campaigns can increase sales from your website by 30% to 100% or even better. Its simple really, SEO gets your site noticed and thus, more people find out about your business via the Internet.