6 lessons we learned from Mom about business

6 lessons we learned from Mom about business

Your mother was right about everything, including your business It’s Mother’s Day. Yes, today. Right now, actually. (If that fact has somehow escaped your mind, you should probably go make amends with, I don’t know, a bouquet from the supermarket or something.) Anyway: Moms. What would we do without them? They impart countless bits of wisdom to us, their kids, that we then use every single day of our lives. But we also think that Mom wisdom isn’t just limited

Social Media Practices That Boost SEO

Social Media Practices That Boost SEO

Social Media Marketing Social media marketing and SEO are two tightly interwoven strategies. Both are organic, inbound strategies that focus on building an appealing identity that naturally attracts visitors. Since social media relies on high-quality content and a visible, strong brand presence, the efforts you spend on SEO can doubly improve your social media reach, and as most search marketers will tell you, your social media presence can greatly increase your search rankings. Unfortunately, when discussing how social media marketing

How to Increase Sales Without Adding Costs

How to Increase Sales Without Adding Costs

Increase Sales Today for Your Company One of the biggest questions in running any company is how to increase sales with minimal added costs. Whether you help run an independent company or a company with a national or corporate affiliation as an agent or franchisee, it is increasingly challenging to break through the clutter of brands and options for consumers. This post will outline ways to improve your sales process and get higher quality leads in order to differentiate your company

Social Media Tips for #SmallBiz

Social Media Tips for #SmallBiz

Social Media Selfie sticks… they’re just not your jam. No worries! Social media doesn’t necessarily have to be the product of millennial narcissism. For example, local businesses turn to social media as a way of creating awareness among new customers. Here are 4 easy ways to promote your company #SmallBiz. 1. Get in the spirit. Change your Twitter banner and Facebook cover photo to a Small Business event image that reminds customers to stop by on event day. Sites like

3 Ways to Protect From Security Hacks

3 Ways to Protect From Security Hacks

Protect From Security Hacks Security hacks isn’t not just for Anonymous and the U.S. government anymore. Cybercrime is ever-encroaching and can happen to anyone. Including you and your business. In fact, it’s cost the global economy more than $400 billion, and it’s increasingly hurting smaller operations. The problem goes far beyond the leaking of sensitive emails and sexy selfies. Targeted attacks against small businesses nearly doubled in 2013. And of the one in five that experience a cyber attack annually,

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