Social Media Marketing Success, Beyond Hashtags, 3 Secrets
More than 27 million people have seen Jimmy Fallon and Justin Timberlake join forces in the fight against #overzealous #hashtaggers.
We’re expanding on their message to bring you more insightful Social Media Marketing tips guaranteed to attract followers.
1. Beware of hashtag overload: The use of excessive hashtags seems desperate and can even be perceived as spam. According to one study, the number of hashtags for optimal engagement is 7. Be strategic with the help of sites like Websta, Populagram, and TagsforLikes—they’ll tell you what’s trending at any given time to help you maximize your hashtag’s impact.
2. Consider color theory: Stay away from posting anything too dark—light, bright images produce 24% more likes than dark photos. Photos that have blue as the dominant color also reportedly attract 24% more likes (when compared to images in red.)
3. Offer a “behind the scenes” glimpse: People are inherently voyeuristic—giving your customers a sneak peek into how the sausage gets made can be an effective social tool. If you’re a jewelry designer, post photos of your studio or a mood board that inspired your latest collection. You’ll make your customers feel like they have a closer relationship to your company.