Checkout page tips to boost your sales

Checkout page tips to boost your sales

Once your customer is on your checkout page, you’re in the clear, right? After all, they’ve already made the decision to buy from your site, made the decision on the product, and made the decision to click “go to shopping cart”. They’ve already made so many decisions in your favor, nothing could possibly derail this conversion, right? …Right? Way off. Just because they’re ready to checkout doesn’t mean things can’t go wrong. In fact, there are probably things you’re doing

Google search rankings

Google search rankings

You already know why you need to care about Google search results. But do you know how much you need to care about Google search results? In case you don’t know, the stats are quite eye-popping. For one, they absolutely dominate US search market share: Google is used for 79.88% of desktop search results in the USA. Could you imagine if 79.88% of jeans your friends wear were Levi’s? Or 79.88% of coffees sold were Starbucks? Or if 79.88% of

SSL – A new way to boost your Google ranking

SSL – A new way to boost your Google ranking

SSL Will Boost Your Google Ranking News has emerged recently of another tool that website owners can use to positively boost their Google ranking – SSL certificates. Secure Socket Layer – SSL – is a technology used to encrypt data that travels between a website and a user’s computer. You are probably already quite familiar with SSL technology – you just may not have realized how prevalent (and useful) it is. SSL encryption is typically used to encrypt sensitive personal

6 lessons we learned from Mom about business

6 lessons we learned from Mom about business

Your mother was right about everything, including your business It’s Mother’s Day. Yes, today. Right now, actually. (If that fact has somehow escaped your mind, you should probably go make amends with, I don’t know, a bouquet from the supermarket or something.) Anyway: Moms. What would we do without them? They impart countless bits of wisdom to us, their kids, that we then use every single day of our lives. But we also think that Mom wisdom isn’t just limited

Social Media Practices That Boost SEO

Social Media Practices That Boost SEO

Social Media Marketing Social media marketing and SEO are two tightly interwoven strategies. Both are organic, inbound strategies that focus on building an appealing identity that naturally attracts visitors. Since social media relies on high-quality content and a visible, strong brand presence, the efforts you spend on SEO can doubly improve your social media reach, and as most search marketers will tell you, your social media presence can greatly increase your search rankings. Unfortunately, when discussing how social media marketing

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