Build visitor trust in your website

Build visitor trust in your website

Seemingly everything we do today revolves around the internet. It’s how we socialize, how we find new restaurants, how we watch movies and tv, and how we shop. But websites—especially smaller, lesser known ones—have a problem. A new store is inherently unfamiliar, which makes people reluctant to trust it. It makes sense. If you’re going to a big online retailer like Zappos or Warby Parker, you can be pretty sure that your credit card information is going to be stored

Reviews and How to Deal with Them

Reviews and How to Deal with Them

If you’re collecting reviews, there’s simply no way to get around the fact that you’re going to get some bad ones. You’re also going to get plenty of good ones. Smart merchants know that both positive and negative reviews are opportunities for your business. That’s why in this post, we’re going to show you what to do when you get good reviews, bad reviews, and flat-out crazy reviews. Let’s start with the good ones… The reviews where you’re all good

Checkout page tips to boost your sales

Checkout page tips to boost your sales

Once your customer is on your checkout page, you’re in the clear, right? After all, they’ve already made the decision to buy from your site, made the decision on the product, and made the decision to click “go to shopping cart”. They’ve already made so many decisions in your favor, nothing could possibly derail this conversion, right? …Right? Way off. Just because they’re ready to checkout doesn’t mean things can’t go wrong. In fact, there are probably things you’re doing

Google search rankings

Google search rankings

You already know why you need to care about Google search results. But do you know how much you need to care about Google search results? In case you don’t know, the stats are quite eye-popping. For one, they absolutely dominate US search market share: Google is used for 79.88% of desktop search results in the USA. Could you imagine if 79.88% of jeans your friends wear were Levi’s? Or 79.88% of coffees sold were Starbucks? Or if 79.88% of

SSL – A new way to boost your Google ranking

SSL – A new way to boost your Google ranking

SSL Will Boost Your Google Ranking News has emerged recently of another tool that website owners can use to positively boost their Google ranking – SSL certificates. Secure Socket Layer – SSL – is a technology used to encrypt data that travels between a website and a user’s computer. You are probably already quite familiar with SSL technology – you just may not have realized how prevalent (and useful) it is. SSL encryption is typically used to encrypt sensitive personal